
Building Membership and Volunteerism
Since 1993 I’ve been helping grassroots organizations build their ranks of members and volunteers, and, perhaps most important, transforming some of those into their leaders. Organizations I’ve worked with have increased the number of volunteers, their volunteer hours, and the new leaders they generate. Some of the tools I use:
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Planning campaigns so that they explicitly include tasks for new volunteers and leaders.
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Choosing campaign activities so that they attract the right people for you organization.
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Tracking volunteer data so that you can see what works.
One account of my approach is the web article on organizing in Honduras, included in the list of resources, “Building Citizen Advocacy Groups for the Environment – A Quantitative Case Study.”
“Working with Baird Straughan over the years has been both an absolute pleasure and incredibly productive. Not only did he help Dogwood




